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The Origin Story of DFTL

Origin story to kick off 2025 Mission: help agency leaders sleep better at night. Buy why? 5 years ago I was on an easy trajectory Stay in the global leadership team in marketing procurement at the big global brand. Nice…

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‘Value’ in Marketing Procurement

Generating value Firstly, what is 'value?' That needs to be established and not assumed, by marketing procurement. Your procurement leadership team will set you savings targets, cost avoidance, net working capital improvements, spend under management, contract coverage and so-on, but…

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Agency Profitability Series Launches Mid-September!

In partnership with the Alliance of Independent Agencies – we are delivering an on-demand content series, covering a range of topics impacting Agency Profitability. I founded Don’t Forget to Look two years ago, having previously spent 14 years of my…

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