The Origin Story of DFTL
Origin story to kick off 2025 Mission: help agency leaders sleep better at night. Buy why? 5 years ago I was on an easy trajectory Stay in the global leadership team in marketing procurement at the big global brand. Nice…
Podcast with client agency ‘Candyspace’ – Procurement & Agencies being Allies
In August Stuart spoke to Candyspace MD Matt Simpson about how can Agencies and Marketing Procurement can be allies. In this 36 minute video, Stuart and Matt talk about price-pressure, the power of asking great questions to create engagements based…
Stuart appears on the Blair Enns Marketing Procurement Podcast, June 1 ’23
Aligning the Incentives w/ Stuart Dunk - The Marketing Procurement Podcast (20percent.com) I recently had the pleasure of joining Blair Enns and Leah Power on their Marketing Procurement Podcast. We covered a lot of ground in 45 minutes, including: how…
Video / podcast: What the best marketing procurement pros do
Daniel Barnes of The World of Procurement and I, sat down for 20 minutes and had a natter about what makes a great marketing procurement professional. We like to think that these are the types of procurement gurus that both marketing…
‘Value’ in Marketing Procurement
Generating value Firstly, what is 'value?' That needs to be established and not assumed, by marketing procurement. Your procurement leadership team will set you savings targets, cost avoidance, net working capital improvements, spend under management, contract coverage and so-on, but…
New Brand Identity coming soon!
Don't Forget to Look is almost 3 years old now and we feel like it's time for a refresh! The current logo has its background in a tattoo that owner and founder Stuart, has on his side (in black and…
Why are we still talking about rate cards & not value?
A marketing procurement consultant’s perspective There’s more and more evidence now that agencies and brands know that the value of work done is more important than what it cost, and the impact it had on the consumer, the brand metrics,…
Agency Profitability Series Launches Mid-September!
In partnership with the Alliance of Independent Agencies – we are delivering an on-demand content series, covering a range of topics impacting Agency Profitability. I founded Don’t Forget to Look two years ago, having previously spent 14 years of my…