Why are we still talking about rate cards & not value?
A marketing procurement consultant’s perspective There’s more and more evidence now that agencies and brands know that the value of work done is more important than what it cost, and the impact it had on the consumer, the brand metrics,…
Agency Profitability Series Launches Mid-September!
In partnership with the Alliance of Independent Agencies – we are delivering an on-demand content series, covering a range of topics impacting Agency Profitability. I founded Don’t Forget to Look two years ago, having previously spent 14 years of my…