Link to all podcasts – https://www.clientsuccessmatters.co.uk/podcast
Spotify – https://open.spotify.com/show/2u9DD9Uz38s9gBleRzcO72
Apple – https://podcasts.apple.com/us/podcast/client-success-matters/id1729132478
New Pod out this week
Jo Rogers and I talk about:
✅ How to make Marketing Procurement your ally
✅ How procurement are trained and incentivised
✅ Why being seen as one of many agencies who are similar means you’ll get hammered on price. (The importance of differentiation, and how to achieve it)
✅ The importance of asking great strategic questions early in the sales engagement.. it won’t just help you win, but also achieve the extension later in the relationship
✅ The benefits of targeting smaller brands (who don’t have procurement!) to win higher margin deals, more quickly, and with less stress
Enjoy!
Stu
