We help agencies leaders sleep better at night!
How?
- We harness almost 20 years of experience working both client and agency side, to help Agencies get the best possible outcomes from RFPs and Pitches, from kick off through to the agreeing the contract and everything in between.
- Telling your own agency story through the lens of of how each target brand will define value and capability. Make your expertise sing to create space between your and your competition. How to create differentiation is a busy agency landscape
- The Workshop series below will cover multiple key areas that, when refined and honed, will give your Agency a huge advantage versus your competition, impacting agency overheads and cost, revenue, margin & profit, process and marketing.
Regarding your outbound, shop-window and customer facing efforts – your own marketing and sales capability and process – we provide analysis of your current website, creds and pitch decks, and your current performance (conversion, profit, retention) and then we help you learn how to build highly relevant ICP (ideal client profile) lists and deliver a suite of outbound and lead-generating tactics across channels like Linked In (post-writing skills that the algo loves), cold calling and email tips, content calendar tips, recommendations for podcasts and events to grow your following and engage the right brands
We demystify the ‘who,’ ‘what,’ ‘how’ and ‘why’ of not just marketing procurement, but of brand marketeers who engage agencies without using procurement.
We tailor coaching for account, sales, finance and leadership teams on the brand buying process and procurement, negotiation role-play, and value-based remuneration and payment types.
The Agency Growth Workshop Series
Alongside our existing bespoke coaching and consultancy that we provide to Agencies, we provide a series of 4 face-to-face or remote workshops (both half day and full day options)
The topics all relate to helping Agencies increase their capability and confidence in how they market and sell themselves to brands, in 4 key areas that relate to Profitability:
- Navigating Marketing Procurement and How Brands Buy
- Negotiation & Influence
- Value Based Selling
- Pricing
25 – 35 minute long-form pay-to-play videos on these topics launched in December ’24
Get in touch direct at hello@dontforgettolook.com